From the Quartz Crisis of the 1970s to the modern revival of mechanical craftsmanship, this article explores the enduring debate between automatic and quartz watches. Discover why quartz transformed the watch industry through precision and affordability, while mechanical watches survived through emotion, craftsmanship, and human connection. A story about timekeeping, technology, and why automatic watches still matter today.

AI in Watches: Pineapple on Pizza, and Cappuccino After Dinner? There are debates that simply refuse to die. Pineapple on pizza. Ketchup on pasta. A cappuccino after a meal. In Italy, these aren’t opinions so much as laws of nature. You can do it, of course. Nobody will arrest you. But somewhere in the distance, you can almost hear a nonna sigh: ‘Non si fa.’ Not angry more like a quiet verdict of taste, accompanied by a slow head shake and that unmistakable 'ma dai…'