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The city of Vernazza on the Italian Riviera, this image is used on the Ligure Watches packaging
Vernazza, Cinque Terre by night
Pieter van Geet, one of the three founders of Ligure Watches

LIGURE STARTED WITH THREE FRIENDS IN PORTOFINO

The birth of LIGURE timepieces started in Primavera on a terrace in the harbor of Portofino. It embodies the friendship, passion, and commitment of three individuals, each with a desire to turn back time itself to an era where quality, affordability, originality, and a zest for life were commonplace. Fair, without cutting corners.

A REUNION BETWEEN FRIENDS

Designing and creating what you would buy yourself, that was the challenge when the idea to start LIGURE WATCHES came up. Luxury can be bought, good taste cannot.

LUXURY CAN BE BOUGHT,
GOOD TASTE NOT.

LWT21001 Ligure Watches, detail of dial

DESIGN

The design of the TARTARUGA series was done by Jannieke.

As a leading designer in a different industry, she had no experience designing a watch. A fresh look from the outside on existing designs can be illuminating. It gave her enormous freedom in thinking and creativity. Not subject to the limitations of a common sense or market standard. 

 

A process to generate and transmit the ultimate Italian feeling through time. Just let the creativity and inspiration flow and design what we like and would like to wear ourselves. 

Loek Oprinsen EBEL and Jannieke van Geet Ligure Watches

MORE THAN A TIMEPIECE

Italy has so much beauty, culture and history to offer. We have tried to capture this with the Tartaruga series.

 

Out of gratitude and respect for all the beauty, good taste and style of Italy and its inhabitants.

Jannieke van Geet, designer and founder Ligure Watches
Cinque Terre, Ligure Watches, Vernazza, Portofino

COLORFUL 

The colorful 'Cinque Terre' is a source of inspiration to convey the ultimate Italian feeling in the designs

TIME IS A GENTLEMAN

IL TEMPO É GALANTUOMO

Widely used in Italy and it is difficult to translate because it is a way of life. Time is like a gentleman; it heals, has patience and is based on the positive and good. Everything always works out in the end. We are attracted to this phrase, it is a way of thinking that appeals to us.

Ligure Watches started in this harbour in Portofino
Loek Oprinsen, Jannieke van Geet, Pieter van Geet founders Ligure Watches
Green Olive dial with wave pattern

DIALS

With good taste and an eye for detail.Stubborn and tenacious to what we ourselves find beautiful and would like to wear.

Logo on dial Ligure Watches, amazing indices with Super LumiNova

BATONS

Baton indexes are  highly legible on the dial. This also allows us to equip them with Swiss luminosity for better visibility in the dark.

LWT21001 wrist shot Ligure Watches
Loek Oprinsen, Ligure Watches

DETAILS

Every facet of the creation of a LIGURE is done in-house. Jannieke is responsible for the design. After discussing her designs with Loek and Pieter, prototypes are made.

Swaab Juweliers, Mijdrecht, Official Ligure Watches dealer
Loek Oprinsen, Founder of Ligure Watches
LOEK

“I can safely say that I participate in one of the most exciting projects in my professional career.”  

Jannieke van Geet, Founder and designer of Ligure Watches
JANNIEKE

“It was an ultimate challenge for me as a woman to design a ‘gentleman’s diver’. A timepiece with unique components, no limitations. Made for the man I had in mind, I think it succeeded.” 

Pieter van Geet, Founder of Ligure Watches
PIETER

“Act like what you’re doing makes a difference. And that’s exactly what we did when we made the impossible possible with LIGURE Watches”

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