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The People Behind LIGURE Watches: Jannieke van Geet
Discover Jannieke van Geet, Creative Director of LIGURE Watches, designing the Signature Tartaruga timepiece from the studio in Castell’Arquato, Italy.
2 hours ago3 min read


Artificial Intelligence in the Watch World: Pineapple on the Pizza or Post-Dinner Cappuccino?
AI in Watches: Pineapple on Pizza, and Cappuccino After Dinner?
There are debates that simply refuse to die. Pineapple on pizza. Ketchup on pasta.
A cappuccino after a meal. In Italy, these aren’t opinions so much as laws of nature.
You can do it, of course. Nobody will arrest you. But somewhere in the distance, you can almost hear a nonna sigh: ‘Non si fa.’ Not angry more like a quiet verdict of taste, accompanied by a slow head shake and that unmistakable 'ma dai…'
Dec 15, 20254 min read


Exploring the Creative Journey of Ligure Karl Schmid through Hands-On Art Techniques
Art and watches have a strangely not-so-close relationship, as you would expect.
Dec 2, 20254 min read
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