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Love your smartwatch? Keep it. Discover a different kind of smart: an automatic LIGURE; no charging, powered by you, timeless style for every occasion.

Discover Loek Oprinsen, co-founder of LIGURE Watches, and how his market vision shapes the Signature Tartaruga and the brand’s long-term positioning.

Discover Jannieke van Geet, designer of LIGURE Watches, she created the Signature Tartaruga timepiece from the design studio in Castell’Arquato, Italy.

AI in Watches: Pineapple on Pizza, and Cappuccino After Dinner? There are debates that simply refuse to die. Pineapple on pizza. Ketchup on pasta. A cappuccino after a meal. In Italy, these aren’t opinions so much as laws of nature. You can do it, of course. Nobody will arrest you. But somewhere in the distance, you can almost hear a nonna sigh: ‘Non si fa.’ Not angry more like a quiet verdict of taste, accompanied by a slow head shake and that unmistakable 'ma dai…'

Art and watches have a strangely not-so-close relationship, as you would expect.